What is Online Reputation Management? Online Reputation Management is an online public relations and (sometimes) marketing service that is offered to people and companies that want to protect their name and/or brand. People that work in Online Reputation Management could be considered, in the offline brick and mortar world, as spin doctors. But it’s no longer just politicians and large corporations that need these spin doctors for online reputation protection. It’s now small businesses and common regular folks too. The internet has made it easy for information to travel fast and search engines like Google that do a good job with search results, have made the most relevant information to a name or brand appear high on the search result pages. Blogs and forums have also added to the need for Online Reputation Management. Continue reading…
