With today’s technology, many internet bloggers are turning to podcasting as a great way to boost their name and get their message heard. With many podcasting websites offering free support, the ability to send and receive messages, without the use of radio, is becoming increasingly more popular through podcasting.
While some bloggers are using their Weblogs, aka blogs, to carry podcasts, most will find the blogs simply do not provide the adequate space to old these type of media files. As a result, your message through podcasting may be promoted via your blog but, ultimately, may be carried through a web host who specializes in podcasting production.
The advantages to podcasting lie in the ability to reach a specific demographic and tailor your message to meet the needs of a specific audience. It is a “win-win” situation in that you are free to develop and promote podcasts at your leisure and there is no issue of rejection in terms of production.
To that end, you will want to be sure that if you develop a podcast, and promote it well, that your listeners have an opportunity to provide feedback. To do this, be sure to reference your blog site in your podcast or provide a link in which listeners can contact you directly to add questions or leave comments regarding the quality of the material or the quality of production. Without this information, you may lose valuable listeners and, ultimately, podcasting may not be an effective marketing tool for you.
With the use of a microphone, computer and audio card, you can create your own podcast, on any topic of your choice, compress it through iTunes and then transfer the podcast to the Web through a podcasting host such as Libyn.com. For a nominal fee, your podcast will be produced to provide your listeners with any easily accessible method for acquiring the information you have released in audio format.
Podcasting, as a new wave in marketing strategy, is a rather simple concept to put into place. The key to successful podcasting, however, lies in your ability to market your product. Using sites such as Associated Content, My Space and even your own personal blog, will create an opportunity in which you can drive listeners to your podcast, whether it is 10 seconds long or 10 minutes long. So, to make podcasting exciting and useful in terms of promotion, intertwine the concept in your various other internet marketing and social networking sites.